McDonald’s has turned things “Upside Down” with an exciting collaboration with Stranger Things Season 5, which premiered its first volume on November 26, 2025. The multinational fast food restaurant chain is celebrating the release in various ways with a special Happy Meal-style box featuring Stranger Things collectables in many regions around the world, and a distinct menu collaboration in other regions.
McDonald’s new collab with Stranger Things features unique burger
McDonald’s has leaned into the new season of Stranger Things, which is expected to become a major pop culture moment around the world. The restaurant chain introduced a special Happy Meal-style box with Stranger Things collectables, which is available globally.
The lineup, prominently in Brazil, includes the Upside Down Burger and chicken sandwich, which use flipped buns to pay tribute to Stranger Things (via Men’s Journal). Moreover, they come loaded with barbecue sauce with maple, crispy onions, bacon, cheddar, and mayo. There is also the Hawkins McFloat, a retro-style Coca-Cola drink that adds vintage charm.
The simple change in the burgers and sandwiches has drawn attention, nodding to a clever marketing approach.
In Brazil, there are three new desserts as well. These include Walkie Pie, Scoops Sundae, and the Code Red McColosso.
McDonald’s is not the only brand participating in Stranger Things promotions. Other companies like KFC in Mexico and Doritos have also released themed products centered on Stranger Things. KFC even released a detailed advertisement to promote its specials.
Stranger Things Season 5 premiered with the first four episodes on November 26, 2025. The first volume has received critical acclaim, and fans are now waiting for the next part of the show. The second volume will premiere on December 25, 2025, followed by a finale on December 31, 2025.
