This may be difficult for studio executives to accept, but just because one movie made money, that doesn’t mean audiences actually want another one. Heck, sometimes even the filmmakers aren’t convinced. You can tell that the people behind The Huntsman: Winter’s War are flailing in the deep end, because not only were they forced to make a sequel to Snow White and the Huntsman – a film that left behind no memories whatsoever, except the vague recollection that Charlize Theron was pretty good in it – but they also have to pretend that that first movie never existed in the first place.
Case in point, Snow White herself. She was a pretty big deal in the first film. She was in the title. She led an army. She defeated an evil queen. She took control of an entire kingdom. In The Huntsman: Winter’s War not only is she only in one shot but it’s clearly a body double, and she has gone certifiably insane. Now her doltish husband has to run the kingdom without her. What was the point, exactly, of going through all that rigmarole in the first place if the entire plot was just going to be ignored the very next proverbial day?

Universal Pictures
The point, dear readers, is to capitalize on a name. And that name isn’t “Snow White,” it’s “The Huntsman” (Chris Hemsworth), a dashing hero of generic proportions who is tasked this time with recovering a missing magic mirror. Along the way he teams up with dwarves and reunites with his long-lost wife, Sara (Jessica Chastain). We are told that their love for each other is still pure and undying, because The Huntsman remained faithful to Sara her seven years. And we are also expected to completely forget that in the previous film he fell in love with another woman so hard that when he kissed her it cured death. That’s “faithful” in loins only, Huntsman. That’s pretty trifling.
Meanwhile, Queen Freya (Emily Blunt) is a literal ice queen who has taken over a nation of her own using magic freezing powers. She has also outlawed “love,” which is supposed to be a great tragedy but it just makes her act like a Care Bears villain who’s gotten lost and wandered onto the wrong soundstage. Freya schemes to steal the magic mirror, which belonged to her wicked sister Ravenna (Charlize Theron), who – in a twist so shocking they put it on the poster – has also been alive this whole time.

Universal Pictures
The Huntsman: Winter’s War is a pretty stupid movie, based on a pretty stupid premise, bustling with actors who each look like they only showed up because someone said they’d be able take Colleen Atwood’s costumes home with them. It is a movie at war with itself, because as a unique production – free from the heavy baggage of the previous film – it might have been a halfway decent fantasy adventure. Sure, it’s no Conan the Barbarian but Conan the Destroyer? Maybe. Just maybe.
Sadly, the constant reminders that The Huntsman takes place in a world where the first film is supposed to matter, in a story that depends entirely on pretending it doesn’t, leaves the film feeling scatterbrained and pointless. It’s a film that desperately didn’t want to exist, that struggled to break free of the shackles of this franchise, and failed miserably.
So if you want to have a nice day, don’t have an ice day: see something else instead.
William Bibbiani (everyone calls him ‘Bibbs’) is Crave’s film content editor and critic. You can hear him every week on The B-Movies Podcast and watch him on the weekly YouTube series Most Craved, Rapid Reviews and What the Flick. Follow his rantings on Twitter at @WilliamBibbiani.
The 10 (or 12) Best Movie Prequels Ever
The 10 (or 12) Best Movie Prequels Ever
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10. The Powerpuff Girls Movie
Set before the hit TV series, Craig McCracken's excellent animated movie added elements of tragedy to the heroes and their arch-enemy, Mojo Jojo, while piling on more action than ever before.
Photo: Warner Bros. Pictures
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9. Amityville II: The Possession
The prequel to the popular but stodgy Amityville Horror told a more shocking tale, filled with cruelty and perversion. It holds up even better than the original.
Photo: Orion Pictures
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8. Indiana Jones and the Temple of Doom
In the years before Raiders of the Lost Ark, when Indiana Jones was more of a hired gun than a respectable archaeologist, he learned a valuable lesson about responsibility. He also bounded from one great action sequence to the next, with only a couple of subpar sidekicks holding his prequel back from total greatness.
Photo: LucasFilm
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7. X-Men: First Class
The origin of the X-Men was a brighter, more lively motion picture than the rest of the franchise. Set in the glamorous 1960s, and against a backdrop of idealism faltering against Cold War paranoia, X-Men: First Class was the genuinely classy.
Photo: 20th Century Fox
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6. Monsters University
Pixar took a rather silly idea - a Revenge of the Nerds-like comedy, starring a younger Monsters Inc. cast - and elevated it to impressive heights. Few films, especially kids films, explore the idea of personal failure as potently as Monsters U.
Photo: Pixar
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5. Paranormal Activity 3
How do you keep a horror franchise about home video equipment fresh? Change the home video equipment. The Paranormal Activity prequel had to do the same tricks with different technology, forcing the filmmakers to get creative. The result were some of the scariest scares of the decade.
Photo: Paramount Pictures
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4. Captain America: The First Avenger
The prequel to the whole Marvel Cinematic Universe, Captain America: The First Avenger harkened back to an old-fashioned sense of adventure, imbuing the whole franchise with a sense of heroic history, and forging a path to the future by introducing important ideas that would pay off in future installments.
Photo: Marvel Studios
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3. Fast & Furious, Fast Five, Fast & Furious 6
The fourth, fifth and sixth Fast & Furious movies all took place in between 2 Fast 2 Furious and Tokyo Drift, making them one of the strangest prequels ever made. But also some of the best. Fast Five and Furious 6, in particular, solidified the franchise's winning formula, with a lovable ensemble cast, over the top action and soap opera melodramatics.
Photo: Universal Pictures
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2. The Godfather Part II
Francis Ford Coppola's follow-up to the Oscar-winning The Godfather was half a sequel, and half a prequel, with the story of a father and son's rise to power playing out simultaneously. Some consider this to be the superior Godfather, but whether or not you agree it's some of the most stunning, ambitious filmmaking of the 1970s.
Photo: Paramount Pictures
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1. The Good, the Bad and the Ugly
It doesn't entirely matter that The Good, the Bad and the Ugly precedes A Fistful of Dollars and For a Few Dollars more. All that matters is that Clint Eastwood is back in the morally unbalanced Old West, the pistols are flaring and the characters are unforgettable. Sergio Leone's masterpiece is one of the most vibrant motion pictures in history, a testament to the medium, and just as exciting today as it was fifty years ago.
Photo: United Artists