Easter 2026 is getting much sweeter. The PEEPS Brand just launched its new lineup in Bethlehem, Pennsylvania. This collection features bold flavors and exciting partnerships. As a result, fans can expect more than just the classic yellow chicks this year. The brand remains the top non-chocolate candy for the holiday. It aims to bring joy to every egg hunt and festive family moment.
Peeps unveils new flavors for its marshmallow candies
First, the brand is introducing Pop-Tarts Frosted Strawberry Marshmallow Chicks. This collaboration brings a classic breakfast flavor to the candy aisle nationwide. It allows fans to enjoy a toaster-pastry twist on the iconic marshmallow treat. Furthermore, adventurous eaters can visit Kroger for a special “swicy” treat. The store will exclusively sell Chili Lime Mango Chicks. This bold combination mixes sweet fruit with a tangy heat. It adds a unique kick to any traditional Easter basket.
Next, Target shoppers can grab the SUNNYD Flavored Marshmallow Chicks. These treats offer a refreshing citrus burst that tastes like a sunny morning. Additionally, Dollar Tree features Tropical Punch Bunnies for a limited time. Walmart and Sam’s Club are also stocking large variety packs for community events. These stores offer individually wrapped mini chicks in various bright colors.
Caitlin Servian, the PEEPS Brand Manager, expressed her excitement for the season. She noted that the 2026 collection focuses on creativity and fan passion. “Blending flavor innovation and playful partnerships, along with the iconic Chicks and Bunnies fans look forward to each year, the 2026 Easter collection is designed to inspire connection and transform ordinary moments into a celebration.”
Furthermore, returning favorites also make a comeback this year. Fans can find Dr Pepper and Rice Krispies Treats flavored chicks on shelves. Moreover, the Cotton Candy and Party Cake varieties remain staples of the collection. By offering such a wide range, the company secures its spot as the leader of the spring season.
