James Stephen “Jimmy” Donaldson, or as he is known by his YouTube moniker, MrBeast, is perhaps the biggest YouTuber of all time, and it seems that he is not stopping at just YouTube. Rather, the 27-year-old, along with eminent members of his company, is moving forward, and moving forward fast. They are going to territories where MrBeast may soon turn his industry into something big like Disney’s.
MrBeast wants to make his Beast Industries like Disney
Bloomberg News recently delved into MrBeast’s empire and uncovered several things, including the huge plan to expand. MrBeast already makes huge profits and huge losses. Fans know him for his philanthropic efforts, and they also recognize the games he conducts for videos that promise very high rewards.
In doing so, MrBeast employs about 450 people, more than 300 of whom make videos. He pays for elaborate setups, and he ultimately makes such expensive videos that most do not recover the cost of making them, despite raking up humongous viewership.
With losses going on right now, MrBeast lost about $110 million in 2024. To control this, MrBeast brought in Jeff Housenbold, a chief executive officer, to help professionalize his operation and reduce costs. Housenbold has some bold plans for the company. He compares MrBeast to the mighty Disney. This is especially because every entertainment outlet dreams of being the biggest. They also dream of being the best.
Speaking of turning MrBeast’s fame into something much bigger, Housenhold told Bloomberg News, “There’s such a bigger opportunity here than just being a YouTuber.” He added, “Jimmy will always be the cornerstone, but Jimmy doesn’t scale. He already filmed 26, 27, 28 days a month.” As reported by Bloomberg, “Housenbold envisions building out a MrBeast cinematic universe, and he’s put together a writers’ room that’s sketched out a world bible—the backstory.”
Of course, he did not share many details. But it could contain several characters. He could also build several media franchises around them. It seems that the plans for MrBeast’s empire are huge nonetheless. It will not be long before fans find out which direction they are moving in.
