TikTok icon Addison Rae launched a topless campaign for her new Lucky Brand jeans collaboration. The reveal comes as the online world debates Sydney Sweeney’s controversial American Eagle ad, leading to immediate comparisons.
Addison Rae shares new post of her jeans ad
Addison Rae released her Lucky Brand collaboration on Thursday, August 21, in a Y2K-esque campaign filmed at Los Angeles’ historic Million Dollar Theatre. In one photo, she goes topless, accessorized with pearls, while another shows her playfully tugging at her low-rise jeans. A third image shows her sprawled over theater seats, highlighting the figure-hugging flared denim she helped design.
The Addison Ultra Low Rise Flare reinterprets a Lucky Brand silhouette from the early 2000s. Rae added unique touches, including a collectible back patch, branded hang tag, and the signature “Lucky You” fly label. The jeans come in two washes: dark “Hidden” and light “Bare,” both inspired by the brand’s Y2K archive.
Rae described the experience as empowering, saying, “Seeing this project through from start to finish, from partnering on concept development to styling and the final edit, was such an empowering experience.” Further adding, “Having that level of creative input on everything from the product to the marketing allowed me to take ownership of how I express myself… I hope this campaign encourages and inspires others to feel confident in defining their own identity.” (via WWD)
Addison Rae’s campaign quickly drew comparisons to Sydney Sweeney’s American Eagle ad, which faced controversy over its pun “Sydney Sweeney Has Great Jeans.” While Sweeney’s ad faced backlash over perceived eugenics undertones, Rae’s campaign generated mostly playful commentary. Fans reacted with comments like, “better than Sydney’s ad omg,” and “Addison Rae has good genes.”
Rae’s collaboration with Lucky Brand began when the company gifted her a pair of vintage jeans that she wore during live performances and around Los Angeles. That connection evolved into designing the Addison Ultra Low Rise Flare. The campaign was directed by Mitch Ryan and shot by Bryan Liston.
