Meghan Markle’s business steps with As Ever are drawing attention again because of how Prince Harry may be receiving it at home. The Duchess of Sussex reportedly plans to push ahead with expansion for her lifestyle brand, even as Harry allegedly feels stressed out over what a bigger rollout could cost. Now, Markle feels driven, while Harry worries about the cost of the venture.
Prince Harry worried about Meghan Markle’s expansion plans with As Ever, per source
Radar Online exclusively reported that Prince Harry is worried about Meghan Markle’s plans with As Ever, the brand that Markle launched in April last year with a lineup of home and food items that includes jams, biscuit mixes, teas, wine, and flower sprinkles. The brand received a lot of online commentary early on. However, Radar Online reported that Markle perceives the attention as proof that the idea has potential.
A source told Radar Online, “Meghan sees the increase in visitors and the interest around the products as evidence that the concept behind As Ever is beginning to connect with people,” adding, “For her, it reinforces the belief that the brand can develop into something far more substantial if it keeps evolving.”
Moreover, Radar Online highlighted web traffic data suggesting growing interest in the brand’s website over recent months. The outlet further noted that As Ever currently ships only to parts of the United States, but wider shipping and a bigger footprint could come next if momentum holds.
Even so, the money side of expansion reportedly weighs on Harry. One source told the outlet, “Harry wants Meghan to succeed and supports her determination to build something meaningful with As Ever, but when he looks at the scale of what it could cost to push the brand beyond the U.S., it can feel daunting.”
That source added, “Harry has sat down and looked at the numbers involved in trying to transform the brand into a worldwide lifestyle company, and it has been overwhelming at times.” Hence, Prince Harry does not resist Meghan Markle’s As Ever venture; he is just concerned about the “financial pressure” that could come with it.
Originally reported by Ishika Mishra on RealityTea.
