Donald Trump’s business organization has reportedly filed several trademark applications connected to major upcoming U.S. commemorations. The filings place the president’s name at the center of branding tied to national events and related merchandise.
Reported trademark filings suggest plans to brand America’s 250th with the ‘Trump’ name
The Trump Organization filed several trademark applications related to the United States’ upcoming 250th anniversary celebrations that prominently feature President Donald Trump’s name. The filings were submitted to the U.S. Patent and Trademark Office by DTTM Operations LLC, the entity that manages trademarks used by Trump and his businesses. One application seeks protection for a “Trump 250” image intended for merchandise connected to the anniversary.
In one filing submitted Friday, the “Trump 250” image was listed for use on items including bumper stickers, tote bags, drinkware, clothing and golf balls. A separate wordmark application for the name “Trump 250” was also filed the same day. Additional filings describe a logo featuring Trump’s name with “a design of five aircrafts followed by converging contrails.”
Trump previously announced events to mark the country’s 250th birthday. One event is the Patriot Games. It would invite high school students from every state to Washington, D.C., for athletic competitions. The schedule also includes a Memorial Day parade, a National Prayer Event, and a fair on the National Mall. A UFC event on the White House grounds is also planned.
Separate trademark filings were submitted for The Trump Kennedy Center. One filing includes a logo showing the building outline with the new name beneath it. A word mark was also filed. The mark covers promotional materials and merchandise such as earbuds, binoculars, electric fans, wallets, luggage tags, Christmas ornaments, and clothing. Neither the Trump Organization’s trademark lawyer nor the White House responded to requests for comment.
Trump has used his surname as a brand across business ventures and government-related items. His name has appeared on national park passes, the Trump Gold Card, and banners outside federal office buildings. The U.S. Mint announced plans for a $1 coin bearing Trump’s face for the anniversary year.
