Kanye West and Kim Kardashian’s famous daughter, North West, may be on her way to joining the family business. Though she is still only 12 years old, new trademark filings by Kardashian seem to hint that her daughter is on the way to starting her own business. The young girl has been unapologetic about her fashion choices and has already stood out in the crowd.
North West might be embarking on fashion line
Kim Kardashian recently filed multiple trademarks for a fashion and accessories company. The filings, obtained by PEOPLE, reportedly applied for a trademark under the name “NOR11.” The name suggests that these trademark filings were for a new venture by her daughter, North.
PEOPLE notes that the applications were for a variety of clothing and accessories, including “dresses, footwear, loungewear, hats, watches, jewelry, handbags, and cosmetics cases.”
The young woman has already made a splash with her bold dermal piercings, which also caused quite a backlash online. Many called out the move, claiming that North West was too young to have dermal piercings. The body modification was first spotted when West was out in Rome in September.
She later collaborated with her father, Kanye West, to release a track, “Piercing on My Hand (Ye Version).” The lyrics in this song seemed to hit out at the backlash North received for her piercings.
“Piercing on my hand, the other holding bands, No friends, just filter, you wouldn’t understand,” North rapped in the song, “Went to school for two days, then I got banned/Skipping school, yeah, I do it on the daily/Got some new rings, yeah, they’re so crazy.”
Now, it seems that North is also gearing up to follow the footsteps of her mother, Kim Kardashian, who built up SKIMS from scratch. The company had a valuation of $5 billion as of November 2025.
Fans should soon hear about any new venture that North West undertakes.
