North West is only 12. But a new report claims she is already taking steps toward launching a career through her own fashion brand. Her mom, Kim Kardashian, is leading the business side. Besides, Kardashian has reportedly filed trademark paperwork for a new name linked to North. Together, the steps signal plans for a clothing and jewelry venture, putting the preteen on her own career path.
Kim Kardashian’s daughter North West reportedly launching her own fashion brand
The Sun exclusively reported that North West is prepared to launch her career with a fashion brand. It’s called “NOR11,” and Kim Kardashian is right by her side. Notably, the name appears to combine the start of her first name with “11,” which The Sun suggested could point to her age when the business idea started to brew in the Kardashian household.
Moreover, the report noted that Kardashian has filed three separate trademark applications for “NOR11.” They cover a wide range of items, including clothing and accessories like dresses, shoes, hats, and stockings, while also listing jewelry and watches, such as bracelets, necklaces, earrings, and rings. A third category includes bags and small items, such as handbags, wallets, and cosmetic cases.
Additionally, the report claimed that the filings were submitted through a company called KimYe’s Kid Inc. It was incorporated in California in August 2023. While the name suggests both Kardashian and Kanye West, The U.S. Sun highlighted that California records list Kardashian as the only officer, drawing scrutiny over how involved North’s father is, if at all, in this project.
Fans might have already seen it coming. The report pointed to North’s Instagram posts from December that showed her and friends wearing black fur hats featuring the “NOR11” logo.
As of now, the trademarks related to North West’s career suggest that Kim Kardashian plans to move ahead with the fashion and jewelry brand. And the report paints a picture of a venture that could be a turning point for the 12-year-old.
Originally reported by Ishika Mishra for RealityTea.
