Alix Earle’s recent shower video for a Pantene Ad kicks off as the influencer turns a bathroom routine into a polished, flirty brand moment. The video opens behind glass, setting a steamy tone that stays playful, not explicit. It’s framed as content-first, commerce-second, tying clean visuals to a beauty payoff. Meant as a shampoo commercial, it slots neatly into her haircare-heavy era.
Alix Earle’s shower video for ad heats things up the right way
Have a look at Alix Earle’s latest Pantene ad right here:
In her latest video, Earle appears wrapped in a white towel inside a shower, hair slicked back and skin glowing. Quick cuts move between her washing her hair and a post-shower scene, where she wears a light gray waffle robe, cinched tight.
The 25-year-old content creator shakes out thick blonde waves. At the same time, she talks about the benefits of her three-step Pantene haircare routine. Meanwhile, the minimalist bathroom and hotel-style hallway keep focus on texture and movement.
The video’s caption reads, “What’s in my shower,” tagging Pantene and noting reduced hair shedding. The Pantene ad also pushes a custom kit link without breaking the vibe.
Off-screen, Alix Earle continues to build her lifestyle brand through podcasts, beauty deals, and daily routine content, turning simple rituals into scroll-stopping ads.
Originally reported by Santanu Das on RealityTea.
