Kim Kardashian is reportedly facing a new trademark challenge that could complicate the expansion of her SKKN by Kim line. According to a recent report, one of the world’s largest condom manufacturers has taken issue with her latest trademark applications, arguing the reality star’s branding is too similar to its own.
Kim Kardashian takes on legal battle against world’s second-largest condom brand — report
Kim Kardashian’s growing beauty and wellness empire has hit another legal snag, this time involving LifeStyles Healthcare — the global sexual wellness company behind SKYN condoms. According to filings referenced by the Daily Mail, the brand has formally opposed several trademark applications submitted by Kardashian’s company, Kimsaprincess Inc., over the summer.
Kardashian’s team reportedly filed three new applications in June and July to expand the SKKN by Kim name into fragrances, supplements, and moisturizers. LifeStyles, however, has claimed that the SKKN branding is too similar to its long-standing SKYN line, which includes condoms made from a non-latex material, as well as lubricants and sex toys. The company has been granted more time to prepare full opposition documents, signaling that the dispute may continue for months.
To defend her trademarks, Kardashian has enlisted the legal team at Dickinson Wright, a firm known for representing high-profile entertainers. LifeStyles, meanwhile, is represented by powerhouse firm Greenberg Traurig. The same group has advised celebrities including Katy Perry, Britney Spears, and Kardashian’s ex-husband, Kanye West.
This isn’t the first time Kardashian has found herself navigating trademark pushback. In 2022, she was forced to abandon an earlier attempt to trademark SKKN by Kim. This was after model Lori Harvey’s team argued the name conflicted with Harvey’s own skincare label, SKN by LH. A Brooklyn spa named Beauty Concepts also challenged her use of the SKKN name, prompting additional legal negotiations. Both matters ultimately ended with Kardashian’s applications being dropped.
The trademark tensions stretch beyond skincare. This August, Kimsaprincess Inc. filed a notice of opposition against a Chinese seller attempting to trademark “Kim K Bob Wigs.” The company alleged that it could mislead consumers into thinking the products were affiliated with Kardashian’s beauty ventures. That case remains open.
Originally reported by Zahrah Patel on Reality Tea.
