Some past chapters never end, and it seems like Selena Gomez’s unshaken confidence and “unbothered” attitude are reportedly getting under Hailey Bieber’s skin. And the fact that both the singer and the model are successful business owners, the tensions are a bit deeper.
According to recent reports, Bieber is bothered by her brand Rhode’s frequent comparison with Gomez’s Rare Beauty. However, sources claim that even though the comparison might be troubling for Bieber, Gomez is “completely unbothered.”
While Hailey Bieber’s stews over’ brand comparisons, Selena Gomez couldn’t care less, says source
Both Hailey and Selena own highly successful brands. Bieber launched Rhode in 2022, aiming to offer premium-quality products that nourish skin at accessible prices. Her brand got acquired by E.l.f. Beauty in May 2025 for $1 billion.
Rare Beauty, on the other hand, was launched by Gomez in 2020. The brand offers a range of makeup, skincare, and fragrance products, aiming to promote individuality.
Now, sources at #ShutterScoop revealed that the Rhode founder is bothered by Gomez’s brand. However, now that the singer is married and has started a family with Blanco, she is “completely unbothered.”
A source said, “Selena’s focused on her husband, her music, and her peace. Hailey’s the one keeping the feud alive.”
Bieber allegedly took a subtle jab at Gomez recently by saying, “I don’t feel competitive with people I’m not inspired by,” when commenting in the Wall Street Journal magazine.
Meanwhile, the Love On singer’s reply showed that she is in her happy place, as she said, “Be kind. There’s room for everyone.”
A source said, “Selena’s living her best life. Hailey’s living in her shadow.” It’s clear that with Gomez starting her new chapter now, all the past is behind her. A friend close to her said, “Selena doesn’t care — and that drives Hailey crazy.”
Originally reported by Chhavi Puri on Reality Tea
