Hailey Bieber recently addressed the comparisons made between her beauty brand, Rhode, and Selena Gomez’s Rare Beauty, both of which are available at Sephora. In a recent interview with the Wall Street Journal Magazine published on October 14, Bieber said she doesn’t like that “being pitted against other people,” adding that public perception is often beyond her control.
Hailey Bieber responds to Sephora customers comparing Rhode to Selena Gomez’s Rare Beauty
In an interview with the Wall Street Journal, Hailey Bieber responded to the ongoing comparisons between her skincare brand, Rhode, and Selena Gomez’s Rare Beauty. The 28-year-old entrepreneur addressed the public speculation surrounding her and Gomez and how it often spills over into their respective brands.
The interview followed major milestones for Bieber’s brand, including Rhode’s recent $1 billion acquisition deal with e.l.f. Cosmetics and its highly anticipated launch at Sephora. The magazine described her as part of “a growing class of beauty supermoguls,” joining the ranks of Rihanna and Gomez, whose brands have also seen significant success in the industry.
When asked whether she felt concerned about Rhode being compared to Rare Beauty, particularly given the fan-fueled narrative of a long-standing “feud” with Gomez, Bieber chose to answer directly. “It’s always annoying being pitted against other people,” Bieber told the publication. “I didn’t ask for that.”
She explained that once people form opinions or stories in their minds, it becomes difficult. Moreover, it is not her responsibility to change those perceptions. “When people want to see you a certain way and they’ve made up a story about you in their minds, it’s not up to you to change that,” she further added.
Bieber also responded to whether she feels competitive pressure now that Rhode is on Sephora shelves alongside other major beauty lines. Her response was clear and diplomatic: “I think there is space for everybody.”
Originally reported by Bikki Sharma on Reality Tea.
