The Pokémon Company has spoken out on the Department of Homeland Security (DHS) arrest video. They used the franchise’s imagery and theme song in a controversial video promoting Immigration and Customs Enforcement (ICE). The viral clip, which played on the franchise’s iconic slogan “Gotta Catch ’Em All,” got backlash online for misappropriating the iconic brand.
Pokémon Company distances itself from Gotta Catch ‘Em All video shared by DHS
In the video, DHS paired footage of ICE officers with the Pokémon theme song and even included animated clips of Ash Ketchum.
The words “Department of Homeland Security” appeared in Pokémon’s recognizable yellow-and-blue font, with the caption “Gotta Catch ’Em All.” The Pokémon Company quickly clarified that it had nothing to do with the production or release of the video.
“We are aware of a recent video posted by the Department of Homeland Security that includes imagery and language associated with our brand,” said the Pokémon Company International. “Our company was not involved in the creation or distribution of this content, and permission was not granted for the use of our intellectual property.” As of now, DHS has not responded, and the video remains online. (via Entertainment Weekly)
This week, another DHS video stirred controversy when it used comedian Theo Von’s voice during what appeared to be footage of an ICE raid. Von quickly disavowed the post, writing on X that he had not approved his voice being used. Following his criticism, DHS removed the clip. While DHS removed the Theo Von video, the Pokémon-themed clip remains live on social media.
The DHS frequently incorporates pop culture into its social media campaigns. Over the past few months, department’s videos have featured diverse tracks. This includes “Climb Every Mountain” from The Sound of Music, and DaBaby’s “Toes.” Furthermore, the department has used Frank Sinatra’s “Come Fly With Me,” Vanilla Ice’s “Ice Ice Baby,” and Inner Circle’s “Bad Boys.” The DHS attempts to use these references to engage audiences; however, the strategy often backfires.
Originally reported by Devanshi Basu on ComingSoon.net.
