Rosalía has made her Calvin Klein debut, fronting the brand’s Fall 2025 underwear campaign in a photoshoot that has fans buzzing. From slinky lingerie to striking poses with a snake, the Grammy-winning Spanish star has officially joined the brand’s iconic lineup of campaign faces.
Rosalia stuns in new Calvin Klein underwear shoot
In the campaign, Rosalía slips into Calvin Klein’s new Icon Cotton Modal and Heritage Cotton lines, posing in a sleek black bra and underwear set paired with tights and heels. One moment she’s curled up with an albino Burmese python, the next she’s floating in a giant martini-glass-like setup under harsh spotlights.
Shot by photographer Carlijn Jacobs, the campaign balances sleek minimalism with surreal visuals.
For Rosalía, the campaign fulfills a long-time goal. “Honestly, it’s something I’ve always wanted to do… The campaigns from CK are ICONIC, so I’m beyond excited to be part of this one,” she told People. She also credited photographer Jacobs, saying, “I adore her work!”
Moreover, Calvin Klein underwear is a major fashion milestone for Rosalía, who has previously fronted campaigns for luxury houses like Acne Studios and Dior. “Calvin Klein underwear has been a staple in my wardrobe for years. It feels like a full circle moment,” she said in a statement. (via Billboard)
Notably, Calvin Klein has long been a rite of passage for A-list celebrities. Now, Rosalía has followed in the footsteps of her rumored ex, Jeremy Allen White, whose own viral campaign for the brand set a new standard in 2024.
Beyond fashion, Rosalía has been teasing her musical comeback. Since releasing her acclaimed album Motomami in 2022, fans have been eagerly awaiting new material. Hints of fresh music in 2025 and reports of a world tour next year have only added to the excitement. She also has her acting debut lined up, with a confirmed role in HBO’s Euphoria Season 3.
