Sydney Sweeney has garnered significant attention with her new Jimmy Choo photoshoot, where she poses in a black leather outfit. The luxury brand has chosen Sydney Sweeney as the face of their 2025 Fall collection. They recently unveiled an ad campaign where the Euphoria star transformed into multiple characters to present the new designs.
Here are all the details.
Sydney Sweeney’s cleavage-baring leather outfit has fans talking
On Tuesday, September 2, the brand shared a closer look at one of the new pieces, featuring a photo of Sweeney in a black leather dress. She is showing off “The Isa Pump,” a pair of stunning heels with a beige zebra print, getting its name from one of the characters Sweeney plays in the ad. The ensemble also includes a matching belt and a handbag, bearing the same print.
The ad campaign has sparked mixed reactions from fans, with some bashing Jimmy Choo for choosing her instead of a professional model, while others have come to the actress’s defense.
In light of Sweeney’s recent controversy surrounding the American Eagle jeans ad, some netizens have voiced their disapproval of her Jimmy Choo campaign. One user wrote, “No thanks! There are far more inclusive and smart people than this,” while another stated, “Jimmy you have awful ideas.”
However, many fans have stood up against the negativity and supported the actress and the brand’s creative vision. “She’s perfect!! Love the launch!!,” a fan commented. Others chimed in with more encouraging reactions, with one saying, “All these negative comments displaying jealousy and hatred…pathetic.”
Sweeney found herself at the center of controversy in July, when she starred in an ad for American Eagle. The video sparked widespread outrage due to its insensitive pun on “genes/jeans,” which many deemed to have a racist undertone. American Eagle denied the accusations and maintained that there was no offensive intention behind the ad. “‘Sydney Sweeney Has Great Jeans’ is and always was about the jeans. Her jeans. Her story,” the brand wrote on their Instagram.
Meanwhile, Sweeney is gearing up for the release of her upcoming movie, Christy. It is a biographical sports drama, chronicling the career of former professional boxer Christy Martin. The movie will have its world premiere at the 2025 Toronto International Film Festival on Friday, September 5.
