Sydney Sweeney recently fronted Jimmy Choo‘s new ad campaign, serving as the face of their Fall 2025 collection. However, fans were none too happy to see the actress in this venture, owing to the recent controversy that surrounded her Jeans campaign with American Eagle.
Sydney Sweeney’s new campaign has fans talking
Jimmy Choo recently shared a promotional video highlighting their new Fall 2025 collection. In the new ad, Sydney Sweeney plays four characters, each of them dressed in different outfits. According to industry sources, the Jimmy Choo fall campaign was shot before the Immaculate actress’s American Eagle campaign (via WWD).
Fans reacted to the video, with many criticizing her for her involvement in the campaign. “What’s the urge of having that girl as image?” A fan asked. “She’s not even a good actress.” Another added, “Haven’t we learned anything?”
One fan expressed frustration at seeing the Anyone But You star headline the ad campaign. They wrote, “Not her againn guys couldn’t you found someone better than her please.”
In the video, the Euphoria actress first plays Tylor, who sports a black t-shirt, blue denim jeans, and black loafers with silver-shining decoration. She is seen sitting on a chair, reading a Crush magazine, until she is called by someone on set.
The video then cuts to another character, Bar, who is doing some stretching while reading a script. Next, the 27-year-old plays Scarlett, who is dressed in a brown smart suit. Scarlett picks up a phone call and tells the caller to inform the person who requested to speak with her that she is busy.
The footage switches back to Bar, who performs some stylish moves while holding a white handbag. Simultaneously, Scarlett is shown playing with and throwing all the papers on her table.
The video then switches to the fourth character, Isa. She is posing for a photoshoot, wearing a black t-shirt and blue denim jeans, and holding a brown and beige zebra-print bag. The ad’s director shouts, “Cut, let’s reset.” After this, Sweeney asks, “Did we get it?”
