Selena Gomez has addressed the swirling rumors about the possible sale of Rare Beauty, the cosmetics brand she founded in 2020. In a new interview, Gomez emphasized her commitment to Rare Beauty’s mission and community. She also reflected on her personal journey.
Selena Gomez addresses the future of Rare Beauty amid sale rumors
Amid growing speculation that Rare Beauty might soon be sold, Selena Gomez has clarified that her focus remains on the present.
In a new interview with Women’s Wear Daily, Gomez shared that she isn’t concerned with the business logistics. She said, “I think it’s important for me not to focus on the logistics, if that makes sense.” The singer added, “For me and my personal well-being.”
Gomez, who recently introduced Rare Beauty’s first-ever fragrance, emphasized that the brand is far more than a business to her. She explained, “I put my heart into it. I work really hard, and I love our community, especially my fans. They have gotten me through all of the ups and all of the downs of life, and they are with me.”
The Only Murders in the Building star has expressed gratitude for the progress she’s made personally and professionally. She added, “The future for Rare for me is just the fact that we want to continue to create products. There’s still so much more room, there’s still so much more places we could go.” Meanwhile, CEO Scott Friedman also confirmed that no plans have been made regarding a potential sale.
This isn’t the first time Gomez has addressed rumors about stepping away from Rare Beauty. At the TIME100 Summit in April 2024, she firmly stated that she had no intention of leaving. She went on to say that creating Rare Beauty wasn’t just about entering the beauty space. Gomez said, “I didn’t want to really enter the cosmetics world without a mission. It was actually a dream that kind of happened within this brand.”
Originally reported by Disheeta Maheshwari on ComingSoon.
