Gwyneth Paltrow has stepped into an unexpected role as the “temporary spokesperson” for Astronomer, a tech company embroiled in scandal after its CEO was caught in a viral Kiss Cam moment at a Coldplay concert. The actress, who was married to Coldplay frontman Chris Martin for over a decade, became the face for a tongue-in-cheek promotional video addressing the controversy.
Gwyneth Paltrow hired as Astronomers’ ‘temporary speaker’
Astronomer’s former CEO Andy Byron and Chief People Officer Kristin Cabot were caught on the venue’s giant screen embracing during a live Coldplay show. The awkward moment escalated when Martin, frontman of the band and Paltrow’s former partner, commented, “Either they’re having an affair or they’re just very shy.” That offhand remark lit up social media and triggered the resignation of both executives.
Now, Astronomer, a data workflow automation company best known for its Apache Airflow platform, is trying to spin the virality in a new direction, enlisting Gwyneth Paltrow in a witty 60-second promotional video. Shared on the company’s official X (formerly Twitter) account, the clip features Paltrow addressing “the most common questions” the firm has received amid the sudden flood of attention.
“OMG! What the actual f,” reads the first on-screen question, to which Paltrow calmly responds, “Yes, Astronomer is the best place to run Apache Airflow… We’ve been thrilled so many people have a newfound interest in data workflow automation.”
She continues with a second question, “How is your social media team holding…” before smoothly pivoting to plug the company’s upcoming Beyond Analytics event in September. “Yes, there is still room available,” she says with a knowing smile. Paltrow wraps the video by saying, “We will now be returning to what we do best: delivering game-changing results for our customers. Thank you for your interest in Astronomer.”
Originally reported by Devanshi Basu on ComingSoon.
