Sydney Sweeney has reportedly helped American Eagle’s stock climb higher this week. The White Lotus actress has recently collaborated with the clothing brand for a special collection, which includes a denim jacket and “The Sydney Jean.”
Sydney Sweeney fuels memes as American Eagle stock soars
A new series of memes on Sydney Sweeney has surfaced on the internet after American Eagle Outfitters joined the latest “meme stock rally” Thursday. The rise of AEO took place after announcing a fall campaign partnership with Sweeney. The Emmy-nominated star’s collaboration reportedly helped shares rise up to 4% during regular trading, following even stronger premarket gains. (via CNN)
Meanwhile, the campaign has also helped Sydney Sweeney resurface all over the Internet as the new “meme stock icon.” One fan quipped on X (formerly Twitter), “Sydney Sweeney is a truly meme stock icon!!”
Another chimed in, “Summoning a Sydney Sweeney collab with the stock I’ve invested in.” A third user shared a different opinion, writing, “Is American Eagle a meme stock? I don’t think so; I believe it has a great probability of gaining market share and running around with a new marketing campaign featuring Sydney Sweeney. Love the new advertising, BTW. Also, it pays a 4 percent dividend.”
Experts also think that Sweeney and AEO’s marketing campaign is a great example of how to make social media “noise.” Global Data managing director Neil Saunders explained the “Sydney Sweeney Has Great Jeans” campaign is its bid to “stand out more and make some noise. Denim is popular right now, so putting money behind marketing it makes sense for American Eagle.” (via Reuters)
The clothing retailer has become an attractive target for retail traders due to its high short interest. Over 13% of available shares are reportedly sold short and have strong brand recognition. These characteristics mirror other recent meme stock phenomena, including GoPro and Krispy Kreme earlier this week, and Opendoor Technologies and Kohl’s before that.
The partnership could offer potential relief for the struggling retailer, whose stock had plummeted approximately 35% year-to-date through Wednesday’s close before Thursday’s rally.
Originally reported by Arpita Adhya on ComingSoon.
