‘Le Labo’ has suddenly become a huge trend after Benny Blanco posted a story highlighting Taylor Swift’s gift to Selena Gomez. The luxury item that Swift gifted to Gomez is quite a unique one, and it has curious fans hovering all around it.
So, what is Le Labo and why is it suddenly dominating online trends? Here is a breakdown.
Taylor Swift’s gift to Selena Gomez prompts ‘Le Labo’ trend
As most know, the “Cruel Summer” singer has a huge fanbase that is also quite dedicated. So, everything she does or endorses immediately becomes a topic of conversation among Swifties.
Recently, Benny Blanco posted a photo of Taylor Swift’s gift for Selena Gomez on his Instagram story. Soon after, fans started looking for the Le Labo Encens 9 candle that was part of the gift basket.
The candle consists of frankincense, a material once highly valued. Le Labo describes the candle as, “Softened by warm and resinous amber notes, and ignited with the rich spice of clove, Encens 9 offers serenity in our living space and inspires our souls to reach a calm state for contemplating new beginnings.” (via Beauty Directory)
The 245g candle costs a whopping $132, falling under the luxury category of candles. The brand further describes their products saying, “Our candles are developed with a high dose of fragrance oils, a custom blend of waxes, and wicks constructed with natural fibre to ensure a beautiful olfactive experience. Carefully poured by hand in the US, these candles are packaged in glass vessels and tucked into our classic kraft box.”
Interestingly, this is not Taylor Swift’s first association with Le Labo. In 2019, the brand’s Santal 26 candle became viral after it was spotted in her house. Attendees of a secret-session listening party for the singer’s album Lover claimed to find this candle all over her residence. (via House Beautiful)
Following Taylor Swift’s gift to Selena Gomez, it seems that Le Labo witnessed a growth in its sales and visibility. This also shows the sheer influence the Grammy-winning singer has at the moment.
Originally reported by Sourav Chakraborty on ComingSoon.net.
