As Taylor Swift’s publicist, Tree Paine has spent the past decade managing the pop star’s public image, protecting her reputation, and navigating high-profile controversies on her behalf. Now, many are curious about who she is and her background.
Here’s details about Tree Paine
Tree Paine is Taylor Swift’s publicist, managing the pop star’s public image over the last decade. Paine became Swift’s exclusive publicist in 2014 after launching her own PR agency, Premium PR.
She previously worked for the Academy of Country Music and held a senior position at Warner Music Nashville. According to a 2024 profile by The Wall Street Journal, she is now considered “one of the most powerful people in the entertainment industry.”
Paine herself rarely speaks to the press and declined to be interviewed for the Journal’s article. However, she has garnered a strong following from Swifties who refer to her as a “legend” and a “queen.” One fan wrote on X, “one thing’s for sure and that is the hand of the queen, premium pr Tree Paine, will ensure y’all leakers WILL be dealt with!”
Over the years, Paine has actively defended Swift against rumors. One of her first actions in 2014 was to publicly dispute a National Enquirer report. The report claimed that Swift rejected a duet with Randy Travis. She has stood firmly beside Swift through highly public situations. This includes the feud with Kanye West and Kim Kardashian, as well as Swift’s legal battle in 2017 against former DJ David Mueller.
In December 2023, Paine took to X to call out the Instagram gossip account Deuxmoi for spreading a false story. The fabricated tale was that Swift had secretly married Joe Alwyn. While speaking to the New York Post, Paine said, “There isn’t a publicist in NY, LA or Nashville that wouldn’t jump at an opportunity to work with someone as talented as Taylor Swift and her management team.” Though she rarely posts personal content online or gives interviews, Paine did appear briefly in Swift’s 2020 documentary Miss Americana.
Originally reported by Disheeta Maheshwari on ComingSoon.
