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SXSW 2016: Must-See Artists During Music Week

By Johnny Firecloud

Pretty much every human being who’s ever heard a song in their lives is either in or headed to Austin for the 30th edition of South by Southwest Music Conference and Festival. Better known as SXSW, the music portion runs all week and promises to be a dizzying blur of events as upwards of 2000 bands…

Johnny Firecloud
Johnny Firecloud

Senior Writer

A senior writer at CraveOnline since 2006, Johnny has reported on music culture around the world for over a decade while setting a higher standard of reviews, editorials, photography and interviews with the industry's biggest names. Johnny has conceptualized and produced a wide range of original Crave features such as the long-running Band of The Month series, the CraveOnstage performance feature, the Music History video series and the Passport travel colum, among others. His Crave coverage spectrum has included Lifestyle, Travel, Film & TV, Politics, Sports, Fashion and Food writing.

A jack of all journalistic trades & master of several, you can also find his work on Antiquiet, Filter, Food Republic, Media Roots, The Owl Mag and beyond. His music photos can be seen on Instagram. Keep up with Johnny on Twitter at @JohnnyFirecloud, and on Facebook.

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