Hailey Bieber just dropped a new photo on Instagram. The post points to the socialite’s Rhode skincare line, linking the image to the project’s current promo cycle. Here’s everything we know about Hieber’s snowy promotion for a new lip mask.
Hailey Bieber’s turns up the heat while chilling in winter-themed lip mask add
The photo features Hailey Bieber lying in the snow in a pantsless outfit, with the 29-year-old wearing a thick, off-white sweater, white socks, and sturdy gray ski boot.
In the caption, Bieber’s Rhode account writes, “gone masking [snowflake emoji] / @haileybieber wears peptide lip boost in sugarmint, our new plumping lip mask for bouncy, cushiony-soft lips.” It describes the “rosy balm” as a “tingly-yet-comfy mask” with a “refreshingly sweet mint” scent and mentions that the product is “cruelty-free, vegan, gluten-free, dermatologist-tested.”
A separate picture in the post’s gallery shows Bieber trudging through the snow while carrying a pair of light-pink skis on the mountainside.
As for a release date for the new product, the Peptide Lip Boost will be available on RhodeSkin.com on February 9.
What is Rhode Skin and what cosmetics do they make?
Rhode Skin, stylized as “rhode” (all lowercase), is a skincare brand founded by Hailey Bieber in 2022 that is based in Los Angeles, California. The company is named after Bieber’s middle name.
The brand, which is more formally known as HRBeauty LLC, is self-described as “a line of curated skincare essentials” that is “formulated for a variety of skin types and needs with high performance ingredients,” according to the company’s website. The store has a wide selection of products including cream masks, moisture balms, eye patches, blush, facial sprays, cleansers, headbands, lip cases, and more.
As for new Peptide Lip Boost, customers can join the waitlist for the product’s release on the website. The $23 lip balm comes in sugarmint and unscented variants for a 15-ml bottle.
