Bianca Censori has always made headlines with her fashion choices. However, this time she is in the news for launching her fashion line, BIANCA. The Australian model announced her fashion line on her Instagram stories. With this announcement, sources claim Censori’s fashion line could rival Kim Kardashian’s SKIMS. The reality TV star is Censori’s husband, Kanye West‘s ex-wife.
Bianca Censori could make ‘tens of millions’ from her fashion line, source claims
Bianca Censori has always made headlines whenever she stepped out with her rapper husband, Kanye West. The duo tied the knot in December 2022. She is making headlines again as she prepares to launch her own fashion label named BIANCA.
As per her Instagram stories, she is most likely to launch her line on October 13. Sources suggest that the Australian model’s fashion line could give tough competition to West’s ex-wife, Kim Kardashian’s brand, SKIMS.
“Bianca’s line could rival SKIMs, but she is not Kim, she’s edgier and more into art,” a source revealed to The Sun, adding that “It’s unlikely fans will see anything she produces in Nordstrom.” Speaking about the model, who had studied architecture, PR expert Elnaz Gerami, CEO of This Is Marketing, said that “Kim showed the world how you can pivot notoriety into empire-building; now it’s Bianca’s chance to prove whether she can do the same.”
The expert further added that with her fashion line, Censori could make “tens of millions” as “fashion, beauty, and lifestyle are billion-dollar markets that reward attention and hype.” As per the expert, West’s ex “built her success on consistency.” But for Censori, the “challenge will be turning her shock factor into something that lasts.”
As per an insider, Censori’s move was not something out of the blue. In fact, she has “wanted to do her own thing for a long time.” However, the “details of her new project have been kept under wraps.” The source further claimed that the move comes as Censori “wants to be taken seriously by her creative peers.”
Originally reported by Parul Singh on RealityTea.
