Sydney Sweeney’s latest American Eagle ad has been at the center of numerous debates online, but now, another superstar has entered it. As critics question the alleged double standards in fashion advertising, a certain Levi’s collaboration resurfaces, drawing comparisons to Sweeney’s controversial ad.
Beyoncé debuts Levi’s jeans ad amid Sydney Sweeney’s American Eagle controversy
Sydney Sweeney recently fronted American Eagle’s new denim campaign, featuring seven different jean styles. However, the tagline “Sydney Sweeney has great jeans” triggered massive backlash, with some accusing the brand of promoting eugenics due to the play on words “jeans” vs. “genes.”
Amid the uproar, social media users have revisited Beyoncé’s Levi’s campaign. The Grammy-winning artist starred in the second chapter of Levi’s “Reimagine” campaign, titled “Pool Hall,” where she rocked several head-to-toe denim looks like one in a strappy vest, an embroidered jacket, and a pair of Levi’s jeans.
Fans quickly noted the similarities between the two ads, with some calling out perceived double standards. “Beyoncé did a Levi’s Jeans Ad, and there was no outrage. She was literally pulling her pants out at laundry mat. But Sydney Sweeney does something similar and there’s a backlash?! one user posted on X (formerly Twitter).
Others praised both stars, with one fan writing, “My “contrarian” take is that Beyoncé and Sweeney are both gorgeous women with great genes and I’m happy to see aspirational beauty in ads.”
For those unaware, Beyoncé’s company, Parkwood Entertainment, dropped “Chapter 4: The Denim Cowboy,” a music video-style commercial featuring the singer as a pool shark in layered denim outfits. The ad also teased her song “Levii’s Jeans,” further fueling excitement among fans.
The ad opens with Beyoncé on horseback and ends with her riding off on a motorcycle, leading fans to speculate that her upcoming “Act III” album could be rock-inspired. Given her recent Tina Turner-esque outfits during the Cowboy Carter Tour, the theory isn’t far-fetched.
For now, Sweeney’s campaign continues to face backlash, but Beyoncé’s Levi’s ad has largely avoided controversy.
