Kim Kardashian’s brand-new Seamless Sculpt Face Wrap for SKIMS is making waves in the beauty and fashion scene. The product was sold out within hours of its debut on July 29, leaving the customers with only the option to join the waitlist for restock notices. The Face Wrap is the brand’s first-ever face-focused product, and its quick sales indicate its huge success.
SKIMS face wrap is made with collagen yarns
Kim Kardashian’s SKIMS launched the Seamless Sculpt Face Wrap on July 29. Within hours of its debut, the brand managed to sell out the product. However, the demand did not die out, leaving customers with no choice but to join the waitlist. As per another Instagram post, SKIMS described the product as a “must-have addition to your nightly routine.”
The product has been crafted from the brand’s “signature sculpting fabric and infused with collagen yarns.” It offers structured support along the jaw and neck, fastening with velcro for adjustability and comfort. The SKIMS website shows that the product is available in two shades — Clay and Cocoa. It offers “ultra-soft jaw support,” hence becoming a “must-have” for one’s nighttime self-care routine.
Pop culture references amplified the buzz around the launch. PEOPLE noted that the Seamless Sculpt Face Wrap evokes memories of the classic film “Death Becomes Her.” In the movie, Meryl Streep’s character wears a similar wrap as part of her beauty ritual, becoming an icon in discussions of anti-aging and skincare routines. PEOPLE also reported medical professionals’ take on the product.
Dr. Joel Kopelman told Yahoo Life, “Chin straps are often marketed with promises of lifting the face, reducing double chins and improving the jawline.” He continued, “While they might offer a slight and temporary improvement in appearance by compressing the soft tissues, there is no scientific evidence to support significant or lasting benefits.” Additionally, Dr. Michael Bassiri-Tehrani noted, “A normal, healthy individual who has not undergone surgery will have minimal swelling from lying flat and as a result no real cosmetic benefit from this.”
With Kim Kardashian’s viral SKIMS face wrap sold out, eager customers are all but left to join the waitlist.
Originally reported by Ishika Mishra on Reality Tea.
