Kim Kardashian and Sydney Sweeney have reportedly become rivals since the latter launched her lingerie brand, Syrn. Recently, a source claimed that the SKIMS co-founder has allegedly been “painfully aware” of the young actress encroaching on her territory.
For those unversed, Sweeney recently caught everyone’s attention with her unique ways of promoting her new company. The fashion brand is majorly focused on the lingerie market, which has been Kardashian’s forte for a long time.
Sydney Sweeney’s brand ‘feels uncomfortably close to Kim Kardashian’s core territory,’ per source
A source recently told RadarOnline that the reality TV star has built a massive “empire” in the lingerie sector through her brand, SKIMS. From shapewear to beauty products, the company has been dominating this particular market for a long time.
“Watching Sydney move into lingerie, and reportedly line up trademarks that could extend into cosmetics and skincare, feels uncomfortably close to her core territory,” the insider claimed. Sweeney recently launched her brand, Syrn, which is primarily focused on lingerie. According to the source, Kardashian has been “painfully aware” of Sweeney “edging into industries Kim has worked hard to define.”
Meanwhile, an informant close to the Euphoria actress claimed that the Hollywood star has been “strategic” about entering this industry. She has reportedly been moving ahead with her brand, which she carefully “designed to place her in direct contention with powerhouse brands such as SKIMS.”
Furthermore, they added that the 28-year-old was “fully aware” of the consequences she may have to deal with. Sweeney allegedly knew that she could “ruffle feathers” with Kardashian and the people around her. Despite the obstacles, the Housemaid lead reportedly didn’t “back down because of someone else’s discomfort.”
Earlier, Sweeney caught attention for promoting her brand by climbing on the Hollywood sign and draping it with bras. She also posted the stunt on her Instagram.
Originally reported by Suushmmita Sen on RealityTea.
