US Cheetos and Doritos recently announced a new sub-line of products, which may look different, but they will taste the same as the originals. The new line is titled “Simply NKD Doritos and Cheetos,” featuring four different flavors. The company says the goal is to “reinvent” these products by offering more options and removing artificial colors and flavors.
Cheetos and Doritos are undergoing a major change
The parent company of Cheetos and Doritos, PepsiCo, recently announced that they are undergoing some major changes as it introduces some new products. With this new line-up, they intend to “reinvent” their offerings, entirely removing artificial colors and flavors from their products while keeping the original taste intact. These products will be available in four different flavors; they are as follows:
- Doritos Simply NKD Nacho Cheese
- Doritos Simply NKD Cool Ranch
- Cheetos Simply NKD Puffs
- Cheetos Simply NKD Flamin’ Hot
Hernán Tantardini, CMO of PepsiCo Foods U.S, addressed the latest transformation of some of Doritos and Cheetos offerings in a recently released statement. He said, “Doritos and Cheetos are pioneering a snacking revolution, or a renaissance, if you will. We are reinventing our iconic — and most famous — brands to deliver options with the bold flavors fans know and love, now reimagined without any colors or artificial flavors.”
In addition, Rachel Ferdinando, CEO of PepsiCo Foods U.S., also reassured the customers that the new sub-line isn’t a replacement for the original snacks but an “additive” option. The traditional options will still remain available to buy. The new ones are introduced just to meet the “consumer demand.”
“This move underscores our commitment to flavor leadership, demonstrating that our taste remains strong even without visual cues. As part of our broader transformation, we are expanding choices while still protecting our iconic brands. More choices, same flavor, same brand power,” she further explained.
