Taylor Swift has reportedly been gearing up to present her own lifestyle brand to fans, with a primary focus on wellness, aiming to one-up none other than Meghan Markle, who also owns a lifestyle brand named As Ever. The multiple Grammy Award-winning singer-songwriter has allegedly been closely observing how the Duchess of Sussex has been running her domestic empire. Swift reportedly wishes to “do it better.”
Taylor Swift is quietly building a lifestyle brand, claims source
Taylor Swift has allegedly been preparing and shaping a new lifestyle brand while keeping wellness as the main driving force in mind. As reported by Rob Shuter’s #ShuterScoop, insiders told them that the alleged establishment crafted by the singer-songwriter plans to redefine the meaning of living beautifully and mindfully. A source claimed that the artist has been “watching what Meghan Markle’s doing — and planning to do it better.” The person continued, “Think Martha Stewart meets Eras Tour glam.”
In the meantime, according to the news outlet, Taylor Swift gushing about sourdough baking as her newest passion while on “New Heights,” the podcast by her fiancé, Travis Kelce, and his brother, Jason Kelce, is only the start of a new venture. The “Cruel Summer” singer has reportedly been assembling recipes, trying out different homewares, and building products, with a prime focus on “mindfulness, creativity, and self-expression.”
Meanwhile, another insider, who is a close friend, told the news outlet that Taylor Swift’s “brand is about joy, generosity, and connection.” The person continued, “It’s not about selling — it’s about sharing.” They also added, “She wants every fan to feel part of something real.” The insiders further discussed what the “Lover” singer plans to do with the profits from her alleged lifestyle brand.
According to sources, Taylor Swift wants to give a percentage of profits as a donation to music-education and mental-health charities. Another source explained, “She doesn’t just want to make homes prettier.” “She wants to make hearts lighter,” the person added.
Originally reported by Nikita Nath for RealityTea.
