Bianca Censori, wife of Kanye West, is preparing to launch a mystery project, which she teased on her Instagram Story. She shared a screenshot of her website along with a sign-up form for fans. While the specifics of the launch remain unknown, online speculation points to a clothing line.
Bianca Censori teases new brand launch on Instagram
Bianca Censori, the 30-year-old wife of rapper Kanye West, has hinted at a new venture of her own. On Tuesday, September 23, Censori shared a screenshot of her website on her Instagram Story. It directed her followers to a website page teasing “BIANCA”, set to launch on October 13.
The page is minimalistic, displaying only the words “COMING OCTOBER 13”, a sign-up form requesting email, country, and phone number, and a pill-shaped submit button marked “100mg”. No further details about the project were shared. However, fans have widely speculated that the launch will feature a fashion line.
Earlier this year, Censori filed business paperwork in both California and Australia under Bianca Censori Inc., naming herself as CEO. Meanwhile, Ye has been named as the director. These filings suggested that her venture could focus on fashion or beauty products.
Censori has prior experience in the fashion industry, having served as Head of Architecture for the Yeezy team. She has also maintained a high-profile presence at every Yeezy release, often wearing bold statement outfits that draw significant attention. After months of speculation, Censori’s Instagram reveal confirms that her new venture is set to go live. Meanwhile, her minimalist website has created excitement and curiosity among fans.
This announcement comes during the same week that a documentary on Ye is released in American cinemas. It covers the rapper’s controversies over the past five years, including allegations of abuse, his divorce from Kim Kardashian, and repeated antisemitic remarks.
