Justin Bieber caught fans’ attention on Instagram with a new close-up photo highlighting his beard and changing look. He added a playful caption that hinted at his surprise over the transformation.
Here’s what he shared in the post, how he has been showcasing this style, and why the timing stood out.
Justin Bieber posts close-up selfie and talks about beard
Justin Bieber shared a close-up black-and-white selfie on Instagram on Tuesday, Sept. 16, where he highlighted his facial hair growth. The singer captioned the post, “Still can’t believe my beard is this long. I prayed for this beard lmfao.” In the photo, Bieber, 31, displayed his beard and mustache while wearing a small studded nose ring and gazing off to the side with raised eyebrows.
The post came just hours after officials announced him as one of the 2026 Coachella headliners, alongside Sabrina Carpenter and Karol G. His wife, Hailey Bieber, reposted the festival announcement on her Instagram Stories, adding the caption, “BIEBERCHELLA!!!!!!!!! :).” The couple has frequently shared support for each other’s projects online and during public outings.
Bieber has documented his beard growth on Instagram over the past months. On Sept. 10, he uploaded photos of himself riding a Segway in briefs with his beard on display. He has also appeared in studio updates tied to the release of his 21-track album SWAG in August and its surprise follow-up SWAG II on Sept. 5.
The Canadian musician has maintained a visible presence on social media, mixing personal updates with promotional appearances. In October 2023, he and Hailey matched in leather jackets when they joined Tori Kelly to support Victoria Monét at her Jaguar Tour in Los Angeles. Earlier, on Hailey’s 27th birthday, Bieber posted a romantic tribute to his wife on Instagram.
Most recently, his facial hair post drew attention for its timing with his upcoming live performances. His announcement as the Saturday night headliner marks his first major festival appearance in years. Alongside music releases and public outings, Bieber continues to use Instagram to share glimpses of his personal life and career milestones.
