Kylie Jenner and Hailey Bieber are serving friendship and fashion goals. The model-turned-entrepreneurs showed off makeup products from their respective brands while getting ready in the car. Notably, both celebrities are makeup moguls. Jenner launched Kylie Cosmetics in 2016, while Bieber launched Rhode more recently, in 2022.
Kylie Jenner and Hailey Bieber reunite for a video
Kylie Jenner and Hailey Bieber’s reunion while doing makeup is a pop culture moment. On September 15, the former shared a video on Instagram featuring herself and Justin Bieber’s wife. The makeup moguls were dressed in simple but trendy outfits. Kylie wore a black tank top with subtle eye makeup, while Hailey opted for a simple white top paired with a mauve lipstick.
The model captioned the video, “A Bestie lip combo,” tagging her friend’s official Instagram account. She also used Hailey’s husband Justin’s song Speed Demon on the Instagram post. The two then used lip liners from their respective brands, Rhode and Kylie Cosmetics, and applied some lipstick — smiling and sharing subtle air kisses.
Fans are loving the interaction between the best friends. One fan commented, “When girls reallllly support each other,” with a pink flaming heart. Another fan wrote, “Two badass moms.” “Literal girl power,” a fan commented matter-of-factly. Another admirer noted how it was nice to see two women being supportive of each other, despite having competing makeup brands: “Definition of being a girl’s girl.”
In addition to this reel, Jenner also shared a selfie with Hailey Bieber from 2016, and another from 2025, with the caption, “2016 vs 2025,” and tagged her, raising a toast to their decade-long friendship.
Kylie Jenner and Hailey Bieber have been best friends for over a decade now. The latter is also close friends with Kylie’s sister, Kendall Jenner. The trio often hung out when Bieber travelled to New York for modelling.
Their friendship has only strengthened with time. The duo has celebrated many milestones together, including becoming mothers.
