Travis Kelce seems unfazed by Sydney Sweeney’s American Eagle controversy, as the NFL icon launched a new collection in collaboration with the clothing retailer. Their latest photos on social media feature Travis Kelce posing with a beige cap bearing his brand Tru Kolors’ logo.
Travis Kelce unveils new fashion collab amid Sydney Sweeney controversy
The Kansas City Chiefs tight end has launched brand-new caps from his brand Tru Kolors in collaboration with the clothing and accessories retailer American Eagle.
In the carousel of pictures shared on Instagram by Tru Kolors, Travis Kelce is seen wearing a beige Tru Kolors cap. He also wears a beige plaid jacket, a cream-colored T-shirt, and brown trousers. The caption on the post read, “The hats everyone’s been waiting for… Shop the drop with the link in our bio. #AExTK”.
The third photo features the athlete sporting a dark blue Tru Kolors cap on the New Heights podcast. He hosts the podcast with his brother, Jason Kelce. The NFL star recently announced that the new collaborative collection between Tru Kolors and American Eagle is live now. Moreover, Tru Kolors’ Instagram bio link also states that he designed the caps himself.
Recently, on August 27, 2025, American Eagle announced a collaboration with Kelce’s Tru Kolors. It was for a limited-edition collection called AE x Tru Kolors by Travis Kelce. The idea was to combine fashion, sports, and athleisure, celebrating the dominance of American Eagle’s denim wear on Gen Z in collaboration with one of the best-known faces in the world of sports and entertainment.
Travis Kelce has designed, curated, and approved the entire campaign himself. He has been hands-on and involved from conception to execution. Notably, it seems like the 35-year-old is unfazed by the backlash American Eagle got for their Sydney Sweeney “Great Jeans” campaign.
Fans and the media berated American Eagle and Sydney Sweeney for allegedly promoting racial superiority through their summer campaign. However, the brand denied this on Instagram in an official statement.
