Travis Kelce is gearing up for an exciting collaboration with American Eagle. After Sydney Sweeney’s controversial ad campaign, the NFL sensation is working with the popular clothing line. The Kansas City Chiefs’ tight end and the company are teaming up for a limited-edition product collaboration.
Travis Kelce announces American Eagle collaboration
Travis Kelce and American Eagle will collaborate through the former’s sportswear and lifestyle brand Tru Kolors.
Tru Kolors recently shared the news with PEOPLE. They said, “More than a year in the making, AE x Tru Kolors by Travis Kelce merges fashion, sports and culture.” Additionally, the footballer stated via a press release, “I’ve had to keep my excitement about this collab under wraps for nearly a year. It was an awesome opportunity to team up with an established brand where both sides were excited to truly collaborate on every decision in the design and creative process that brought the ‘AE x TK’ collection to life.”
“I started Tru Kolors in 2019 on the foundation of showing up authentically and having fun with style, and we wanted this collab to reflect that same energy. I want everyone to feel like there is something for them in the collection, something they can feel good in and make their own. I’m excited for it to finally be out in the world,” the 35-year-old continued.
The president and executive creative director of American Eagle Outfitters, Jennifer Foyle, also opened up on the dream collaboration. She said, “An iconic brand teaming up with one of the greatest athletes of our generation — that’s what I call a win.” Foyle also shared, “Travis’ infectious energy and dedication to every aspect of the collaboration brought a refreshing spirit to the team, inspiring us to explore bespoke fabrics and fits to showcase this collection through his distinct style and perspective.”
Travis Kelce and American Eagle’s collaboration comes after Sydney Sweeney’s polarizing ad campaign. Many found issues with the word “jeans” used as a play on genes. However, the company stood by the actress, stating, “Sydney Sweeney Has Great Jeans is and always was about the jeans.”
