Jamie Dornan‘s physique in a new ad campaign for Diet Coke has captured the attention of netizens. The advertisement showed the actor flaunting his toned body while going for a swim. The 43-year-old was announced as Diet Coke’s brand ambassador in late 2024. Since then, he has shared some social media posts reflecting his partnership with them. Diet Coke is just one among many of Dornan’s brand endorsements. He has also partnered with other brands like Loewe, Dolce & Gabbana, Zara, Banana Republic, and Levi’s.
Jamie Dornan shows off his physique in new campaign
Jamie Dornan recently headlined a new ad campaign for Diet Coke that revolves around encouraging viewers to take an eight-minute break, as that is the average break length for Diet Coke. In the video, the actor, who can be seen wearing a beige and brown striped bathrobe, tells viewers, “One Diet Coke, eight minutes back for embracing our unique tastes.”
He removes his bathrobe and runs into the river wearing silver This Is My Taste trunks, as the voiceover says, “Thanks, Jamie.” The video later shows a birdwatcher spotting both the “Fifty Shades of Grey” star and some ducks using binoculars, after which she drinks some Diet Coke.
Also shown are a middle-aged woman standing by the river and controlling a remote-controlled boat, a paddleboarder, and a performing brass band. All of them can be seen taking a break from their activities and drinking Diet Coke.
Dornan finishes his swim at the end of the video and sees the brass band take to the stage after finishing their Diet Coke break to continue with their performance. He concludes the video by saying:
“Take back a break for your unique taste. Whatever it is. This is my taste. What’s yours?”
Check out the advertisement below:
Jamie Dornan’s body in the Diet Coke ad sparked a plethora of reactions online. One fan on Reddit highlighted his calf muscles’ size, saying they were “huge.”
Meanwhile, another fan asked, “Does he have good jeans?” referencing Sydney Sweeney’s controversial American Eagle ad campaign.
One fan marveled at what they called the actor’s “naturally muscular physique.” They noted, “Guys with all the chemically enhanced muscles are just not where it’s at.”
“Idc about the product he’s selling, all I see is a shirtless babe,” another fan commented.
