In recent years corporations have tried to reinvent the way we smoke through the introduction of the e-cigarette, which isn’t an entirely new concept but it has gained traction over the past year or so due to the technology having been improved and, sigh, “vaping” now being a thing that people actually brag about doing. Now it seems that one bar is taking it upon themselves to reinvent the way we get drunk, by foregoing the need for glasses and cups with a “walk-in cloud bar” that sees visitors absorbing the alcohol which takes the form of vaporized air.
A concept dreamed up by food scientists Bompas and Parr, the installation is described by the duo as an “alcoholic weather system for your tongue where meteorology and mixology collide against a canvas of monastic mayhem, referencing the gothic splendour of neighbouring Southwark Cathedral.” So far, so pretentious, but I’m admittedly intrigued by the concept of getting slammed without actually having to physically digest any liquid.
Just how drunk you can get in the room remains to be seen, with the time you can spend in the bar being limited to one hour. There’s no word on whether you can just keep walking in and out of the vapor room, soaking up cocktail clouds until you’re pretty much floating through the air yourself, but it’s open to the public until early 2016 so there’s still plenty of time to try it out for yourself if you happen to be passing through London and fancy like soaking up a daiquiri through your eyeballs.
Watch an insufferable wanker explain the concept of the bar in the video below:
It certainly seems like Alcoholic Architecture is going to attract a very specific kind of clientele, and judging from the guy above it’s the kind who I personally wouldn’t want to be within 250 square metres of, but there’s just something so enticing about wandering into a room filled with air that can make you drunk.
Alcoholic Architecture can be found in London’s Borough Market, and tickets can be purchased here.
