Sydney Sweeney recently partnered with footwear brand HEYDUDE shoes for their latest global campaign, HEYDUDE Country, aimed at Gen Z and millennial consumers. The actress, who is the footwear maker’s newest global ambassador, serves as the face of the campaign. This new venture follows the actress’ partnership with soap company Dr. Squatch, which resulted in the release of her bathwater soap.
Here is Sydney Sweeney and HEYDUDE’s Country campaign explored.
Sydney Sweeney takes part in HEYDUDE ‘Country’ campaign
On June 17, 2025, HEYDUDE shoes took to Instagram to announce their partnership with Sydney Sweeney for the HEYDUDE Country campaign. They uploaded a poster of the actress, wearing a brown top, white sneakers, and a black cowboy hat, while relaxing on a chair. The poster included a slogan that read, “Wish you were here.” HEYDUDE also uploaded a video of the Euphoria artist greeting viewers with the aforementioned slogan.
“@sydney_sweeney wishes you were here in HEYDUDE Country…,” they captioned the post.
Subsequently, the shoemaker uploaded a short advertisement featuring Sweeney. In the ad, she tells viewers as she is walking to her beach setup, “You can take the dude out of the country, but you can’t take the country out of the dude.”
This new advertisement was followed by another video from HEYDUDE. In this video, Sweeney, in a catchy tone, stated the various things she did as a “country DUDE.” She ends the video by asking viewers, “Why are you a country DUDE?”
As part of efforts to promote HEYDUDE Country, the shoemaker is launching a diverse range of digital and real-world experiences.
One of these experiences is the “100 Days of Giveaway.” In this promotion, 100 pairs of shoes will be given out on a daily basis to celebrate “Good Dudes.”
Moreover, the footwear brand is preparing surprise city events and meet-and-greets. They are also coming up with a challenge, where fans must complete the sentence “I’m a country dude because __________ .”
Furthermore, HEYDUDE has also launched a CapCut challenge, wherein fans can take a picture with a digitally recreated version of Sweeney and show off their personal HEYDUDE Country style.
Additionally, HEYDUDE is dropping new products over the summer for men, women, and children. They are also engaging in a brand collaboration with Pabst Blue Ribbon. (via PR Newswire)
Originally reported by Abdul Azim Naushad on ComingSoon.
