Justin Bieber is backing his wife, Hailey Bieber, after her brand, Rhode, was acquired by e.l.f. Beauty. After Hailey shared the news in an emotional Instagram post, Justin acknowledged her announcement on the same platform.
Here are all the details.
Justin Bieber posts about Hailey Bieber after Rhode deal
Justin Bieber has shown clear support for Hailey Bieber after she announced her Rhode deal. On May 28, the model revealed that her skincare company, Rhode, had been acquired by e.l.f. Beauty in a $1 billion deal. She shared the news on Instagram with a detailed post.
Justin responded to the news by resharing her announcement on Instagram. He included a screenshot of her caption but did not add any personal comments. Earlier that same day, he posted affectionate photos of himself with Hailey, including one where she’s smiling on his lap.
In her post, Hailey Bieber described the acquisition as the beginning of a new chapter and praised e.l.f. for sharing her vision of bold innovation. She wrote, “I found a like-minded disruptor with a vision to be a different kind of company that believes in big ideas and innovation in the same way that I do and will help us continue to grow the brand.”
The model also revealed that she will now take on the roles of Chief Creative Officer, Head of Innovation, and strategic advisor to e.l.f. Beauty. She also expressed her gratitude to her team and the Rhode community for their support. Hailey concluded, “This next chapter is going to be even more incredible together! As I’ve said, this is only the beginning.”
In an interview with Allure, Hailey Bieber expanded on her decision. She said, “This is definitely one of those things being realized. I could have never anticipated that it would happen at this exact time.” When asked about choosing e.l.f. as a partner, she simply said, “Vibes matter!”
Originally reported by Disheeta Maheshwari on ComingSoon.
