Hailey Bieber's 'Eau d'Nepo' Perfume Trend Explained
Photo Credit: Dimitrios Kambouris | Getty Images for The Met Museum | Vogue

Hailey Bieber’s ‘Eau d’Nepo’ Perfume Trend Explained

Veteran model and socialite Hailey Bieber is once again in the trends after she shared a humorous remark regarding her favorite perfume. In a recent interactive interview, Justin Bieber’s spouse revealed the contents of her personal handbag, including a hand cream, some books, a sleeping eye mask, and more. Among the stuff was a customized perfume bottle with the title, “Eau d’Nepo.” But what is the significance behind this name?

Here’s everything you need to know regarding Bieber’s recent revelation about her preferred cologne.

On May 20, the Rhode founder appeared for an interview that involved disclosing the items of her Saint Laurent bag.

Vogue took to YouTube to share the conversation with Hailey Bieber, titled “In the Bag.” Around the 43-second mark, she takes out a pink perfume bottle with the label Eau d’Nepo. Bieber introduces it to the audience by saying, “This is my favorite perfume. I’ve basically been wearing this all my life. I’m obsessed with it. It smells really vanilla. It’s really gorgeous.”

Check out the interview below:

In reality, there is no such brand of fragrances as Eau d’Nepo. Instead, the name of the perfume seems to be a play on the popularized notion that Bieber has nepotism to thank for her immensely successful career.

The model’s description of the cologne seems to suggest that she was taking a jibe at this perception. This is mainly due to Bieber being the daughter of actor Stephen Baldwin. She notes, “It really does all the work for you without you having to do anything. Very effortless.”

While Bieber’s supposed response to people adding the nepotism tag on her by showing her cleverly-named perfume has resulted in ‘Eau d’Nepo’ topping the trends charts, it isn’t the first time that the 28-year-old celebrity has issued such a statement. She famously donned a white T-shirt with the phrase ‘nepo baby’ written on it in 2023.

During her appearance on the June 29, 2023, episode of The Circuit With Emily Chang, Hailey Bieber even clarified her decision to sport the said top, stating that it wasn’t to “poke fun at” the fact that she comes from a family of extremely famous people. Instead, she wanted to “literally” convey that “this is what everyone is saying and I want you to know that this is my way of responding to it.”

Originally reported by Apoorv Rastogi on ComingSoon.net.

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