Taylor Swift sent her fans into a frenzy after she announced her 12th studio album, titled “The Life of a Showgirl,” on Tuesday alongside Travis Kelce. The Grammy Award-winner chose her beau and his brother Jason’s “New Heights” podcast to reveal the name of her highly anticipated project.
Needless to say, Swifties are over the moon as they can’t wait to witness how this new era unfolds. As reported by Rob Shuter, the timing of the album was impeccably synced with Kelce’s upcoming NFL season. A source further claimed that the singer will likely make use of her boyfriend’s games in some capacity for the new album’s promotion.
Taylor Swift will promote ‘The Life of a Showgirl’ at Chiefs games, says source
Taylor Swift recently revealed the name of her much-anticipated 12th studio album, “The Life of a Showgirl,” in an episode of the “New Heights” podcast hosted by her boyfriend, Travis Kelce, and his brother Jason. The episode is all set to drop on August 13 at 7 p.m. ET.
Per Rob Shuter, a source claimed that with Travis’ NFL season coming soon, Swift will likely be making use of the Chiefs games for promotion of her new album. The insider noted, “This is cross-marketing genius.”
They continued, “Chiefs games will double as Taylor Swift promo events.” The source then added that fans speculating that she secretly got engaged or married are “wrong.” They stated, “She was plotting the next era.”
Another insider from the music industry told Shuter that Swift is “about to dominate the charts and the stadiums at the same time.” In a teaser clip, fans could see Swift opening a mint-colored briefcase with her initials “TS” written on it. She then pulled out her new album, “The Life of a Showgirl.” She has yet to reveal further details about the same, leaving Swifties in a state of excitement and anticipation.
Originally reported by Nikita Nath on RealityTea.
