Meghan Markle recently announced the restocking of her brand, As Ever’s rosé wine. It will be a 2024 Napa Valley rosé, which customers will be able to purchase starting next week. On July 30, the Duchess of Sussex made the announcement through an email newsletter from her brand. The news comes in the middle of the ongoing mixed reviews about the brand’s products.
Previously, Ellis Digital’s social media manager, Caitlin Jardin, shared her opinion regarding the product launch. She stated that introducing a wine could create a distance between the lifestyle brand and its loyal fans. The expert believed fans might feel Meghan Markle might be “going against her core” of As Ever’s values, centered around wellness.
Meghan Markle announces As Ever rosé despite past issues with other products
Meghan Markle recently declared the restock of her lifestyle brand, As Ever’s rosé wine. The new batch will be a 2024 Napa Valley rosé, as the Duchess of Sussex revealed in the email newsletter from her brand released on July 30. Per People magazine, the newsletter read, “We hope you’ve been having a beautiful summer — enjoying the adventure of travel or the calm of home, finding beauty in the little things, and perhaps trying something new.”
The newsletter mentioned positive feedback on As Ever’s first batch of rosé wine, a 2023 Napa Valley rosé. The brand dropped the batch on July 1, selling out within an hour. Additionally, the newsletter read, “Thank you for filling our cup.” It continued, “Now it’s time for us to fill your glass! We are pleased to share that our 2024 Napa Valley Rosé will be available for purchase next week.”
Markle’s brand shared what customers can expect from the second batch of their rosé wine. They said, “It marries the same harmony of notes from our first blend and creates an elegant medley of delicate yet memorable flavor.” The newsletter added, “You’ll want to clink glasses with friends as the sun sets, toasting to a summer of joy.” “Barefoot or in sandals, dressed up or dressed down, this rosé may become your favorite accessory for alfresco lunches and dinners at dusk.” it continued.
Originally reported by Nikita Nath on Reality Tea.
